Under the slogan "Make Your World Extraordinary," Lexus invited us for their new global campaign, redefining luxury and technology, promising to transform every journey into an unprecedented adventure.

The disruptive campaign for the new Lexus LBX conveys the beauty of driving and Lexus' power to turn ordinary moments into extraordinary ones through its unparalleled innovation and modernity. Because only a brand like Lexus can make everyday life extraordinary.

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