Extraordinary Is Out There: Real-World Destinations Reimagined

In partnership with Away and their campaign Extraordinary Is Out There, we set out to show that even the wildest landscapes created by AI can find rivals in the real world. Through our personalized combinatory prompt system, attendees discovered a vibrant world of AI-generated dreamscapes that still felt grounded in the beauty and diversity of actual destinations. Each unique postcard reminds travelers that there are fantastical, breathtaking places out there waiting to be discovered.

A Creative Process Tailored to Each Visitor

The heart of Curious Postcards is an interactive prompt system developed under our creative direction. Visitors began their experience by answering a series of questions, selecting preferences that spoke to their personal style and curiosity. Using these inputs, our system generated bespoke landscapes by blending different elements such as location styles, lighting, textures, and color schemes. From lush jungles to futuristic cityscapes, each postcard is a window into a uniquely imagined world inspired by the real one.

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Infinite Possibilities, Personalized Experiences

Curious Postcards goes beyond AI-driven art; it’s a collaborative exploration between technology and human imagination. With the AI tool Midjourney, we produced an endless variety of postcards, each one as unique as the individual who created it. This event provided visitors not only with a beautiful souvenir but also with a renewed sense of wonder about the world around us and a reminder of the power of imagination in shaping our travel dreams.

Our personalized prompts showcased different universes, including a wide range of locations, materials, lights, and colors. When integrated with Midjourney, these elements created stunning and surreal postcards like the ones you see here.

You can check here the amazing results!

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