A New Era of Sustainable Innovation

In partnership with Roca, we crafted a video celebrating this breakthrough, which marks a new era in decarbonization for the ceramics industry. Located at the Gmunden plant in Austria, this cutting-edge kiln is powered entirely by renewable energy, setting a remarkable precedent in sustainable manufacturing. Equipped with 5,000 photovoltaic panels, the plant generates an impressive 2,000 MWh annually, reducing environmental impact while maintaining quality and innovation.

Nature’s Endless Renewal, Roca’s Endless Commitment

Our collaboration draws on the delicate rhythms of nature, where each sunrise brings a promise of renewal. This ethos inspired the visual narrative, symbolizing Roca’s dedication to an endless loop of sustainability and responsible progress. The video serves not only as an announcement but as an artistic representation of how advanced technology and environmental stewardship can coexist harmoniously.

Pioneering a Sustainable Future

Roca x Ulises reflects a shared vision for a world where innovation supports nature. By championing renewable energy and advancing industry standards, Roca’s electric tunnel kiln represents a monumental step toward sustainability, paving the way for a cleaner, greener future.

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